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The studio

The studio behind the print.

And the promise about your photo.

I built this product because I wanted to give my partner something nobody could buy off a shelf.

Three years later, this is what it looks like: a small studio in Amsterdam, a custom rendering pipeline that turns an iris photo into a cosmic artwork, a printer that handles fulfilment globally, and a framing partner that hand-frames every piece in natural oak or matte black.

We are not a tech company. We make one thing. We make it carefully. We proof every print before we send it.

If anything about your order isn’t right, write to me directly: jeroen@eyejoy.art.

— Jeroen

Founder, EyeJoy · Mad Growth BV, Amsterdam

How we work

Three things we don’t compromise on.

We proof every print

Nothing leaves the studio until you’ve seen it and approved it. Every single piece.

Real materials

240 gsm cotton-blend, natural oak or matte black, linen-wrapped. No plastic, no gloss, no shortcuts.

We read every reply

Support is Anna and Jeroen, not a bot. The highest-emotion messages get a human, always.

Your iris photo is used to make your art. That’s it.

  • Used only to render your artwork — not to identify anyone, not to train any model.
  • Stored encrypted, in the EU region only.
  • Deleted within 30 days of your print shipping.
  • You can request immediate deletion at any point in the order.

Our printer receives only the rendered artwork — never your source photo. We are an art studio, not a data product.

Read the full privacy promise

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Make the most personal thing in your home.

One photo, a proof you approve, a framed piece at your door.